Email marketing is all about building and growing relationships with your leads and potential clients. You want that relationship to start off on the right foot. Sending an email without the recipients’ permission is just like cold calling or showing up on their doorstep unannounced. It’s not the best way to make a first impression.
Grow Your Email List
The more explicit and specific the consent, the more successful your email marketing strategy will be. Remember, you want to use email to build relationships and nurture your audience so they grow to know, like, and trust you.
Collect email addresses on your website with simple signup forms, pop-up forms, etc.
Do you have a blog? Add a call-to-action and link to a signup form.
Make it part of the process
Ask customers to sign up at checkout. This can be done on your website or in person. Many brick-and-mortar retailers have physical email sign-up sheets at the register.
Tell them why
Let people know what they will receive in your emails and how often they will hear from you. Consider enticing them with a lead magnet, freebie, or discount on their first purchase. You want to grow your email list with people that will benefit from what you have to offer them. Need to learn more about what a lead magnet is? Check out this post!
To summarize, always ask permission before adding anyone to your email list, explicitly tell them what to expect, and offer something of value or benefit in return. This way you can grow a quality list of subscribers who want to hear from you and will be more likely to become clients or customers. Just getting started with email marketing? Read this post.
These tips to grow your email list are just my opinion and aren’t a guarantee of success. However, these tips have worked for my clients and me to grow our lists and businesses!
Looking for more ideas or help with email?
If you have any questions about email marketing shoot me an email or comment below. Follow me on Facebook and Instagram for more tips. Not lacking creativity or inspiration, just lacking time? Then let’s talk about me handling your email marketing!