One of the most important elements in email marketing is knowing how to connect with your audience. You can’t just write off empathy as something that doesn’t matter, you need to embrace it–and find ways to include it in every part of your email marketing strategy and your email campaigns. Here are some tips on how to show empathy in email for your business.
How to Show Empathy in Email Marketing
Learning how to show empathy in email takes practice but it can pay off very quickly!
1. Address your recipient by name
Don’t just say, “Hey there.” Address them personally. Use their name if you are able to, or other personalized information. Most email platforms will give you the ability to customize this in your copy.
2. Be concise and to the point
Your readers are busy, so you need to show consideration for their time. Avoid sending them lengthy messages with a million links. Quality is more important than quantity when it comes to content.
3. Give them a reason why they should read your email
What is the point of your email? Why should they open it and read? Use your subject lines and pre-headers to hint at what is in your email while also hooking them so they want to open your email.
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4. Use friendly language and type the way you speak
Be relatable and sound like a friend. Use slang if it is appropriate, but don’t use words that are too out of your readers’ comfort level. For example, some audiences might be okay with swearing while others won’t be. Here’s a tip: Read your email aloud to see if sounds similar to the way you speak!
5. Use “you” instead of “I”
This makes your emails feel more personal. Using “I” will make it seem like you are talking TO them, rather than WITH them. Remember, your content is all about your audience…not about you.
6. Check for typos before sending out an email blast
When you are writing an email, pretend that it’s a conversation with someone who will read every single word. Check for spelling and grammatical errors. Taking the time to do this lets your reader know that you care.
7. Don’t focus too much on your analytics
I love looking at data. It can tell me a lot about how well an email strategy is performing. You may find that, though statistics are vital, it’s just as crucial to keep in mind that your email list is made up of actual people. Remember that email marketing is all about developing connections. Once you learn how to show empathy in email those connections will start to develop organically.
Tips for incorporating more empathy into your own life
If you’re looking for more information on how to incorporate more empathy into your own business, Donald Miller’s book, Building a Storybrand is an excellent place to start.
Not lacking empathy but lacking time?
Not lacking empathy or inspiration, just lacking time? Then let’s talk about me handling your email marketing!