I spend a lot of time working behind the scenes in various email marketing platforms for my clients. There are so many options for email marketing out there…and I’ve used a lot of them. But when a client asks which email platform I think they should use, there are two at the top of my list…AWeber and MailerLite.
AWeber vs MailerLite
Let’s break down the differences between the two.
Ease of use
MailerLite is the clear winner in this category, in my opinion. I love using AWeber, but MailerLite has a super simple user interface that makes it great for beginners or people who aren’t very tech-savvy. The clean layout makes it easy to figure out how to create quick email newsletters (MailerLite calls them “campaigns”) using their various templates. Setting up an automation is quick as well.
Customer service and support
Phone, chat, and email support
It’s hard to beat AWeber’s customer support. I think it’s their number one selling point. With AWeber, you get 24/7 customer support via chat and email. They’re based in Pennsylvania and have business hours for phone-based customer support as well.
You can access all types of customer service with both Free and Pro plans on AWeber!
In comparison, MailerLite offers email or chat support at all service levels (free or paid), but they do not offer phone support. When doing research for this post, I waited about 5 minutes to reach someone via their chat option from my account dashboard.
Migration services
If you are going to move from one email platform to another, you want to make sure everything is done correctly. AWeber offers a free migration service and I’ve seen them help clients of mine move everything over in a matter of hours….including existing automations and landing pages! Once you sign up, you contact customer support, let them know that you need help migrating from your current provider to AWeber, and they do it for you. It’s fantastic!
With Mailerlite, they offer lots of video tutorials and instructions on how to migrate yourself…or you can pay them to do it for you. MailerLite doesn’t list their migration service pricing on the website, but you can fill out a form for an estimate. The pricing is based on the scale of the project, numbers of subscribers, etc.
Features and benefits
Integrations
I feel like AWeber vs MailerLite tie when it comes to integrations. Any integrations that aren’t connected directly, can be added using a third-party app like Zapier.
Both AWeber and MailerLite now allow you to sell digital products on your landing pages using Stripe. You can’t go wrong with AWeber vs MailerLite if this is a feature you are looking for.
Templates, segmentation, and autoresponders
AWeber has tons and tons of email templates. Plus they have several easy-to-use, drag and drop, beautiful templates for landing pages and newsletters. Templates can be customized based on your branding. You can also create HTML templates, if that’s your thing.
With AWeber, you can build unlimited autoresponder campaigns. You can have different autoresponders linked to different signup forms and different landing pages. This feature will help you create more targeted email campaigns to send your ideal clients and customers.
MailerLite is a little more limited when it comes to the number of autoresponders you can have as well as having fewer template options.
Teams
If you have a team of people or you have a virtual assistant, you may want to add them to your email marketing account without giving them access to everything.
With AWeber, you can add users to your account team at no extra cost. Multiple team member access allows your virtual assistant or team members to edit and create email marketing, email campaigns, email templates, sign-up forms, and landing pages. Anyone that you designate can edit and update projects in your AWeber account. You can also add someone as an Admin so that they have access to your accounting information as well.
MailerLite takes this an extra step with even more team member categories. In addition to Administrator, you can add a user with the following permissions:
- Manager – Full access, but can’t create new users, export subscribers and access billing.
- Viewer – can only view reports
- Accountant – can only access bills
- Custom user – Select the sections of your account that the user should have access to.
If it’s not obvious, MailerLite is the clear winner in the Teams category.
A quick recap of AWeber vs MailerLite
Aweber
- 24/7 chat support, and you guys, I have never waited more than five minutes to talk to a real-life human being and have them help me.
- Gorgeous business templates for newsletters and landing pages.
- Free up to 500 subscribers, unlimited emails, 24/7 chat support
- $19 a month, up to 500 subscribers, unlimited emails
- All of the segmentation and customization options are fantastic, but can be intimidating to new users.
MailerLite
- Clean and easy to use user interface. Great for people that don’t feel like they’re tech savvy.
- Simple and easy to use templates to get you started
- Free up to 1,000 subscribers, 12,000 emails per month
- $10 a month, up to 1000 subscribers, unlimited emails
- Not a lot of customization options
Questions?
If you have any questions at all, shoot me an email at katie@belablue.com. I’m happy to answer any questions you might have about AWeber vs MailerLite. Considering Mailchimp? Read an overview of Mailchimp and learn more about it.
And hey, if you want someone to take care of all of your email marketing needs or someone to personalize your email marketing, let me know. I’m your girl! I help people all the time with their email campaigns, email newsletters, email automation, and landing pages.
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