I spend a lot of time working behind the scenes in various email marketing platforms for my clients. There are so many options for email marketing out there…and I’ve used a lot of them. But when a client asks which email platform I think they should use, there are two at the top of my list…AWeber … [Read more...] about AWeber vs MailerLite: Service Provider Comparison
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How to Use Clubhouse to Grow Your Email List
Are you on Clubhouse? This new social audio app is an amazing place for networking, great conversations, and growing your business. You can also grow your email list on Clubhouse. Clubhouse to Grow Your Email List What is Clubhouse? Before I get to the two tips, let's clear up what is … [Read more...] about How to Use Clubhouse to Grow Your Email List
3 Ways to Grow Your Email List without Being Spammy
Email marketing is all about building and growing relationships with your leads and potential clients. You want that relationship to start off on the right foot. Sending an email without the recipients' permission is just like cold calling or showing up on their doorstep unannounced. It’s not the … [Read more...] about 3 Ways to Grow Your Email List without Being Spammy
5 Tips to Getting Started with Email Marketing
I want to talk to you about getting started with email marketing. Why do you need email marketing? Because you don't own social media, you don't own followers, but you do own your email list! Not everyone's on Facebook. Not everyone's on Instagram. Everybody has email. I believe all small … [Read more...] about 5 Tips to Getting Started with Email Marketing
Why You Need to Create a Lead Magnet
Getting started with email marketing can seem overwhelming but don't let it be! Your business exists to fill a need and your customers need to hear from you. That is why you need to create a lead magnet. Let's talk more about what they are and why you need at least one. Why do I need to create a … [Read more...] about Why You Need to Create a Lead Magnet
Plain Text Emails vs HTML and Formatted Template Emails
I get a lot of really great questions about email marketing and I love to answer them! One of the more frequent ones I have gotten is related to plain text emails vs HTML and formatted template emails. This question hit my inbox the other day, "I've heard it's better to send emails in plain text … [Read more...] about Plain Text Emails vs HTML and Formatted Template Emails
