Getting started with email marketing can seem overwhelming but don't let it be! Your business exists to fill a need and your customers need to hear from you. That is why you need to create a lead magnet. Let's talk more about what they are and why you need at least one. Why do I need to create a … [Read more...] about Why You Need to Create a Lead Magnet
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Plain Text Emails vs HTML and Formatted Template Emails
I get a lot of really great questions about email marketing and I love to answer them! One of the more frequent ones I have gotten is related to plain text emails vs HTML and formatted template emails. This question hit my inbox the other day, "I've heard it's better to send emails in plain text … [Read more...] about Plain Text Emails vs HTML and Formatted Template Emails
Why You Need a Holiday Email Campaign Plan
No matter the time of the year, you need to be thinking about your holiday email campaign plan. Black Friday and Cyber Monday are always an email marketing hit but don't forget to spread the cheer for the rest of the year! There is a holiday or celebration just about every month! Is your email … [Read more...] about Why You Need a Holiday Email Campaign Plan
Email Frequency Best Practices
How often should you send email newsletters to your list? Great question! Email frequency best practices are more intuition than a hard and fast rule. So, sorry, the magic answer isn't three times a month, or every two weeks, or daily. It takes a little bit of trial and error to find your sweet … [Read more...] about Email Frequency Best Practices
AWeber vs Mailchimp: A clear choice
Before we breakdown AWeber vs Mailchimp, I want to let you know that AWeber introduced a free plan, AWeber Free. It's pretty much the same as their Pro (paid) plan, minus a few features. You get 24/7 customer service that is amazing, plus all of my favorite features with AWeber. But let's talk about … [Read more...] about AWeber vs Mailchimp: A clear choice
How to Make Sending a Business Email Simple: An AWeber Email Campaign Template
Email marketing can be overwhelming but it doesn't have to be. Make sending a business email simple! I created this AWeber Email Campaign Template as a step-by-step solution to get you started with your email newsletter so you can connect with your subscribers, convert them into customers, and have … [Read more...] about How to Make Sending a Business Email Simple: An AWeber Email Campaign Template
