In order to build a successful email strategy for your small business, you must provide engaging email content for your customers and clients. I’ve created a list of 15 Engaging Email Content Ideas that you can use right now. See below!
Creating engaging email content is one of the best ways to help your customers and prospects get to know you a little better and allow them to decide if you are someone they want to work with.
What value do you offer?
One of the biggest reasons entrepreneurs don’t use their email newsletter is because they don’t know what to write. You don’t want to strictly send promotional emails. You need to provide useful content to your ideal client, as well as show a little bit of your personality. Show your subscribers why they should be working with you. What value do you offer?
What is your ideal client interested in?
When thinking of what to include in your email newsletters, think about what your ideal client wants you to tell them. What are the things they’re talking about right now? What’s going on in their lives? What is your ideal client interested in? If your ideal client is a little like you, share something you are interested in…a hobby, a sport you play, something you are learning, etc. The benefits here are two-fold…you are sharing part of your personality and you can provide value!
Offer something they can’t get anywhere else!
What is one thing you can offer your audience that they can’t get anywhere else? This can be related or unrelated to what you sell. It doesn’t need to be earth-shattering…think simple. What is something you are good at that you could share? What other valuable things can you offer your ideal client for free?
For example, I am really good at delegating tasks. I believe you either spend time or you spend money on the things that need to get done. The things I’m not willing to spend time on, I need to spend money on. Right now I am researching housekeeping services in my area because I am a horrible housekeeper! I plan on sharing this process a little with my audience. Why? Because it will give them a little peek at who I am and it will provide value to my ideal client.
Engaging Email Content Ideas you can use right now!
I’ve created a free download for you with 15 Engaging Email Content Ideas that you can use right now!
Click to grab your copy and let me know which ones you use!
Remember…keep it simple. You’ve got this!