You need an email welcome series campaign! Need more convincing than just that statement? The purpose of it is to nurture a new relationship. And if you are super busy running all the other aspects of your business, this is an essential task that you might not be doing consistently, am I right? Let’s talk more about what a welcome series is and why you need one.
The Basics of an Email Welcome Series Campaign
When someone subscribes to your email list, you want to immediately send them a welcome message. The goal is to connect with new subscribers and make them feel like a part of your email community right away. The main purpose of an email welcome series campaign is to start cultivating a relationship with potential customers or clients. It is the email equivalent of finding the special “connection.” Are you and the potential customer a good fit?
4 Benefits to making the connection
Let your new audience see right away that you are someone they want to do business with. A powerful Email Welcome Series will…
- Hold your new subscribers’ attention long after they receive your initial email.
- Reinforce your brand and create familiarity.
- Increase the know, like, & trust factor for your new audience.
- Allow warm leads to get to know you so they feel more comfortable buying from you.
Hold Attention
Everything is so rushed and quick these days, it is easy to forget about that cool and awesome freebie that you snagged, right? Well, implementing an email welcome series campaign will help to remind those potential customers of that freebie and help them learn more about you!
Reinforcement
Just like repeating someone’s name during an initial meeting, a welcome series will serve the same purpose. It gets them familiar with your business’s vibe and looks. It will serve as a way to keep you on their mind.
Know, like, and trust
The know, like, and trust factor cannot be nurtured if your potential clients aren’t actually learning about you! The welcome series is a way for them to learn a bit more about your business (and you) so they will know that you understand their needs and are qualified to meet them.
Keep leads warm
The way you initially got their attention and had them opt into your email list will be quickly forgotten if you do not follow up. The email welcome series campaign helps you to stay in their inbox and on their minds. And after you have your welcome sequence set up, don’t forget to keep your leads warm! Check out this post about how often you should be emailing your list.
Getting started with an email welcome series
Now that you know why an email welcome series campaign is important let’s discuss how to get started. First off, be honest with yourself. Are you going to really remember to send one to every person that opts in to your freebie or email list? No. I recommend automating the process.
Create a winning welcome series in no time!
Does the thought of writing your email welcome series campaign for your list make you want to run away and disassociate with hours of CSI reruns with your favorite fuzzy blanket?
I get it! You don’t want to come off salesy. You don’t know how long the emails should be…or what to write. Maybe you’ve started an email welcome series, but you’re not sure if it’s working well.
Wouldn’t it be great if someone would just tell you what to write…or maybe even write those emails for you? Do you wish someone would hold your hand through the entire setup process?
Well, I’m here to hold your hand!
When you invest in the Essential Email Welcome Series you’ll get all of those things, plus…
- 5 email templates that you can customize with your branding and copy
- 5 worksheets & checklists to guide you through every step of the process
- Easy-to-follow video lessons for each email template
- List of 25 attention-grabbing subject lines
- Plus, a special bonus for new and existing AWeber users. You’ll be able to import a digital version of the Essential Email Welcome Series directly into your AWeber account!
Learn more about the Essential Email Welcome Series here and start converting your subscribers to paying clients and customers in no time.
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