No matter the time of the year, you need to be thinking about your holiday email campaign plan. Black Friday and Cyber Monday are always an email marketing hit but don’t forget to spread the cheer for the rest of the year! There is a holiday or celebration just about every month! Is your email strategy ready?
Holiday Email Campaign Plan
Shop ’til you drop?
With more people shopping from home due to the pandemic, we could see online sales for Black Friday and Cyber Monday reach record numbers. This is a great opportunity for online retailers! How do you stand out against big box stores and popular retailers?
Start connecting with your audience now. Now is the time to be reaching out and offering lots of free value and good content with regular newsletters. Your subscribers need to know, like, and trust you before they will pull out their credit cards.
Once your audience comes to expect and love your email content, they will be ready to shop with you. Have your holiday sales and specials planned out way ahead of time and create a powerful automated email campaign to deliver your offerings for you.
Imagine your customers shopping from your Black Friday email while you get to sleep in or leisurely indulge in a slice of leftover pumpkin pie for breakfast!
Need help getting inspired? AWeber just released a bunch of new landing pages and email templates perfect for Black Friday! Start planning and creating now by using their templates to kick-start your Black Friday and Cyber Monday promotions!
Beyond Black Friday
Like I say often, consistency and engaging content are best practices that can take with your email marketing to the next level. You can create a holiday email campaign plan for all the seasons! You can make minor content changes to your email automation sequence for each one.
AWeber offers tools that can help you segment your email list so you can tailor the campaigns even more! You can make sure that you are sending the content to the right people on your list. Another idea, beyond the holidays, is a birthday or anniversary special. Celebrate your customers’ milestones!
Need a little help?
Looking for help with creating your holiday email campaign plan? I would LOVE to help you create a beautiful and effective campaign to help you increase sales this holiday season! Schedule a free 20-minute discovery call and let’s chat about how an email or social media package can kickstart your holiday email campaign plan to can help achieve your business’s goals!