Are you on Clubhouse? This new social audio app is an amazing place for networking, great conversations, and growing your business. You can also grow your email list on Clubhouse.
Clubhouse to Grow Your Email List
What is Clubhouse?
Before I get to the two tips, let’s clear up what is Clubhouse. Clubhouse is a social networking app that lets you meet people from all over the world in audio-only “rooms” to discuss everything from marketing to your favorite true-crime podcast. Live conversations happen on Clubhouse around the clock (and around the world) and there are topics for every interest and niche.
Who is on Clubhouse?
Many entrepreneurs find Clubhouse to be a great way to connect with like-minded business owners and expand their network. It’s also a great space to grow your email list for your small business.
How do you use Clubhouse to grow your list?
Now for why you clicked on this post! Here are some strategies to using Clubhouse to grow your email list in a non-spammy, non-icky way.
Optimize your Clubhouse bio
Your bio is how people learn who you are and what you do, so it really needs to be authentically you. Here are some suggestions:
- Create a clean and easy-to-read bio that tells people who you are, what you do, and who you help.
- Use the first 2 lines of your bio to articulate how you want to be known and remembered on Clubhouse. When someone first clicks on your photo, they will only see the first 2 lines. They won’t see the rest of your bio until they click again to read more. The first 2 lines are your hook…make it interesting, clear, and intriguing.
- Your bio is SEO searchable… which means you should be using keywords to attract and connect you with your target audience. For example, if you were looking for an Email Marketing Consultant you could enter “email marketing” into the search bar and find people with that set of keywords in their bio. You’d also find me!
Have fun with it!
Use emojis for visual interest and to show your personality! You have probably heard it before but people do business with people they know, like, and trust. Emojis help the like-factor.
Plus, emojis are searchable on Clubhouse. They have specific emojis associated with interests, places, people, etc. Let’s say you want to connect with other entrepreneurs interested in mindfulness. You can search for the little green leaf fluttering the wind emoji 🍃 to find those like-minded folks.
Link your socials
Make sure to link your Instagram or Twitter profile. There are no clickable links available in your bio (yet). So you will need to use Instagram or Twitter to connect with people off of the Clubhouse app.
Include a clear and concise call-to-action that leads people to where they can sign up for your lead magnet and your email list. For example, you can ask people to click the link in your Instagram bio or send you a DM (direct message).
For example, my Clubhouse bio includes a call-to-action that reads, “DM me the word “GUIDE” to get my free Lead Magnet Guide to grow your email list”
Talk about your lead magnet
Mention your lead magnet only when appropriate and in alignment with the culture of the room and club you are in. Whether you are hosting a room, speaking on a Clubhouse stage as co-moderator, or sharing some “gems” on a Clubhouse stage.
For example, when I’m hosting a Clubhouse room about email marketing it’s only natural that I would mention my lead magnet. When I start or reintroduce the room, I might say, “If you need help coming up with a lead magnet for your target audience, you get my free Lead Magnet Guide by sending me the word “GUIDE” in my Instgram DMs.”
Want more tips?
Ready to learn more about getting started on Clubhouse? My friend and Clubhouse bestie, Katie Brinkley of Next Step Social Communications has a free Clubhouse Guide download for you!
If you have any questions about email marketing comment below or follow me on Clubhouse. Also, check out Facebook and Instagram for more tips. Need help creating a lead magnet? Snag my lead magnet freebie to get you started!