Do you check your Spam folder? Other than when I know I am waiting for an important email I typically don’t either. But what if your content is winding up in there? Yikes! Here are some tips to avoid the spam folder and maybe even improve your open rate!
5 Tips to avoid the spam folder
Tip 1: Only send emails to subscribers
This one seems like a no-brainer but a lot of “experts” will try to encourage quantity over quality. I have seen people selling emails lists. Run, don’t walk away from this suggestion. This will result in a lot of people marking your content as spam since it was unsolicited. Your content could end up going straight to the spam folder.
Instead, make sure to have explicit permission from each of your subscribers.
Tip 2: Do not change your “from”
When you set up your email marketing, you’ll need to choose the email address you are going to send from. Choose wisely here…and make sure your email uses your domain (see Tip 3). Once you start sending from that email address, you’ll need to stick with it for the long term. Email addresses build up a reputation over time. The longer you send high-quality emails that your audience opens, the more likely you’ll avoid the spam folder and wind up in the Inbox folder like you want. If you change the email you send from, you start building your reputation all over again.
Tip 3: Use a private domain email
Gmail is great for your personal inbox but not great for your business’s firstname.lastname@example.org. First off, using your own domain adds authority and professionalism to your business. Secondly, it helps your subscribers to get your content delivered to their inbox.
Tip 4: Ask your subscribers to help
When subscribers receive your lead magnet, include a section in your email automation that asks your subscribers to add your email address to their safe list. This will tell their email provider that you are a safe sender and they want to receive your emails. AWeber has a great resource for how subscribers can safelist you.
Tip 5: Check your domain’s credibility
A one-way ticket to being banished from your subscribers’ inboxes and winding up lost is no-zone is if you are on the Domain Name System-based Blackhole List. If you wind up on this list you will not be able to avoid the spam folder. There are many resources you can use to check for this but your web-hosting company is the best place to start.
Want to see if your account is set up to avoid the spam folder? Check out this great free tool from SuretyMail, the Free Deliverability Tester.